Conversion Rate Optimization (CRO) and User Experience (UX) are two terms that are commonly thrown around whenever a discussion about website performance takes place. As practices, the two are quite similar to each other in the sense that both work on analytics and feedback to meet similar end goals. The terms are occasionally used interchangeably, […]

When I joined my current company Acorns in September 2016, I came with a plan. As the first person in the team dedicated to user retention, I viewed myself as the first Product Manager of “Growth”, a new role many fast-growing startups such as Uber and Airbnb have adopted to drive growth.

Scroll through your Facebook feed, and you can’t help but see video ads. Quite a few of them actually. You may have even seen my video ads, which I’m using to promote my businesses. I’m doing this, of course, because Facebook Video is huge right now. One of the more recent studies found that there are  [click to continue…]

If activation is the most important pirate metric, then onboarding is the most important part of the user journey.
And one of the biggest ROI experiments you can run to improve your activation rate is personalizing your onboarding.
Pinterest did it. And they saw major ROI. Read the post.

Are you sold on the idea that it’s beneficial to understand your customer? Hope so. If not, it’s guess work. When you know who your customer is, where they are, what they love and what they hate, you can market to them much more effectively. There are a variety of ways of learning about your […]
The post How Data-Driven Marketers Are Using Psychographics appeared first on CXL.

Ever been told you have to be DATA DRIVEN? I’ve really had enough of hearing people repeating the same mantra over and over again. You know, the one telling you: “You MUST be data driven!”. Everywhere I look there’s someone else telling marketers to focus all their energy and time on numbers and statistics. THIS is why so many businesses are failing. Because all they see is numbers, graphs and budgets. They completely forgot there’s people behind those screens.

“With great power comes great responsibility.” While Uncle Ben wasn’t explicitly referring to overlays when he said these iconic words to Peter Parker, the same could be said about these handy little conversion tools. So as a responsible marketer, ask yourself these five questions before you launch that overlay.

Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning links as soon as you stop doing outreach. In this sense, you have to keep putting gas in the car for it to keep running (marketing “gas” = time, effort, and resources). But what if there was a way to fill up the car once, and that would give it enough momentum to run for months or even years?

I bet you’ve seen this sort of advice before… When using a testimonial, you should always: List the customer’s first and last name Include their photo Avoid unbelievable, over-the-top praise Those are all fine tips to follow, but they’re really just starting points. Optimizing your social proof requires just as much strategy and testing as […]